The three following cases have one thing in common: they show how the way you communicate
drastically impacts the severity of your crisis.
For a long time, things had been working out well for the pharmaceutical giant, even during the pandemic. The AstraZeneca COVID vaccine hit the market early, proved to be effective and reasonably priced. On top of it all, the corporation announced that it would forgo profits. But since autumn of 2020, communicative mishaps continue to occur and AstraZeneca's reputation suffers. AstraZeneca: from drawing praise to suddenly being shunned. What happend, and what went wrong? Find out here.
Hackers can endanger lives. The Uniklinikum Düsseldorf learned this in 2020. After suffering a cyber attack, 30 servers were encrypted and the emergency care was shut down for 13 days. One patient had to be turned down - an odyssey in the ambulance followed and she died. Other consequences: the alert state continued for weeks and costs for retrofitting followed. Plus the uncertainty as to whether sensitive data may have been stolen. What got the university clinic back on track? Read more here.
Despite being among the 50 largest banks of the world, Credit Suisse continues to hit the headlines. One incident particularly tarnished its image: in 2019, management had CS top executive Iqbal Khan shadowed. After the public learned, the stock price suffered and top people had to step down, even CEO Tidjane Thiam. The bad news keep on coming. What exactly does not quite run smoothly at Credit Suisse? Learn more about it here.
